Tuesday, May 13, 2014

Vibram Never Lied To Me (Part 2): The Headline Strikes Back



Another day, another headline. This time, it's from VOX, a site which I've enjoyed reading since it launched a little while back. But I've got a teeny tiny little tarsal bone to pick with it about this article.

Despite the headline, at least this article explains how there just isn't much good evidence one way or the other about styles of running and injury rates. Again, the Vibram settlement doesn't suggest that barefoot running is wrong (though the headline kind of implies that), just that they made some marketing claims without sufficient evidence.

Toe shoes were around for a while before the "Born To Run" book became a bestseller and helped spark a lot of interest in barefoot/minimal running. It just so happened that Vibram had a product that wasn't initially marketed for runners, but enthusiasts quickly seized on them for that purpose. Seeing a potentially lucrative sales opportunity, Vibram overreached in their marketing claims in order to cash in on the interest. And now they're paying for it.

I continue not to have a problem with this, both with respect to Vibram getting its comeuppance while simultaneously not feeling "lied to" by the company.

But barefoot running and forefoot striking has been around a lot longer than this company. Despite this ugly fiasco, the 'barefoot running boom' has at least engendered some skepticism towards the de facto form of running footwear with its raised heels, cushioned soles, and 'motion control' technology. This is a case where more technology and intervention may not be necessary for everyone to enjoy a healthy running habit. Some people really need orthotics! Some don't need shoes at all, and it may be best to avoid them because they will inevitably mess with your biomechanics.

Again, I feel it necessary to point out that any kind of running increases your risk of injury. It's hard to get a stress fracture while sitting on the couch or in front of a computer screen. But there's no magic bullet for injury prevention. People get hurt in modern running shoes, and people get hurt running barefoot (albeit potentially in different ways and for different reasons). The question is: What's best for the individual when it comes to balancing the benefits and risks of enjoying running as part of a healthy lifestyle? This question is not to be taken lightly, and it may require doing plenty of research online, talking to your doctor, and just experimenting with different shoes (or forgoing them altogether) while being cautious and honest about your own abilities and needs. But don't just take my word for it.

As usual, we just need more evidence about form, footwear and injuries. At least now more people are starting to look for it, rather than just assume that big soft shoes must be good for running because they make it easier to get out there and 'pound the pavement'.